04.2 Logo and/or Brand Guidelines
Along with the source files I offer a PDF guideline where I demonstrate logo usage to ensure that everything is used accordingly to the rules I have set.
I tend to think that there’s more to providing a good looking logo only.
A logo sometimes can be as good as how it is being used, so for example when placed against a colored background, if contrast isn’t respected — you might have a problem because there is a certain version of the logo that has to be used. Or let’s suppose someone intends on placing the logo near a corner, it is your duty as a designer and creator of the logo to make sure you indicate an allowed safe margin and how to calculate it relatively to the logo’s size.
The pages include:
— Logo Variations (Horizontal and Stacked)
— Safe Margins for Logo + Wordmark, Logo only and wordmark only
— Brand Colors (HEX / Pantone Codes / Gradients)
— Brand Fonts
If we are developing a full brand identity then I would create Brand Guidelines document in which I outline the following
— About
— Brand Mission
— Logo Variations and Usage
— Brand Colors & Palettes
— Brand Fonts & Typography
— Brand Imagery
— Brand Stationery
— Logo and Brand Identity Applications (i.e. Banners, Business Cards, Presentations, Vehicles, Product Mockups)
An example can be seen in this case study for Secureist
After everything is done I save the whole document in a web friendly format PDF with some tweaks for the setting to make sure it’s size isn’t very big and have everything sent to the client.