28 June 2023
Kickr is a newly launched online social casino, featuring fun arcade and social games for enthusiasts who want to try their luck. The Kickr brand wanted to come across as a strong and trustworthy company.
The initial brief was to design a strong, reliable and bold workdmark based on the Kickr name.
I sketched various ideas, among which I explored some mascot ideas as suggested by the client in the initial brief.
This option made it to the final selection, in terms of logo concepts we would proceed with.
After locking in the chosen concept, we started building and adjusting the wordmark.
Final Design for the Wordmark, after a few rounds of tweaking.
Color Testing and Explorations on a Dark Background, given the UI of the website.
The Final Wordmark in the chosen color
Color Variations for the Wordmark
The Kickr Wordmark can also be reduced to a standalone symbol, for use as an avatar.
Here are also some Brand Applications
Everything was carefully placed, designed into a Brand Guidelines Document, manually crafted with love.
Below you can see a few selected pages from the Brand Guide.