About TRAK
A Racing Circuit from the USA, that wants to unite and bring together all those motorsports fanatics — petrolheads, drift pro’s and drag racers. TRAK’s mission is simple — make it accessible for everyone who wants to test their car’s performance on a well designed circuit, all this while creating a safe environment.
Challenges
This is a newly shaped brand so the Brand Identity and Strategy had to be created from scratch. The goal was to position the TRAK Brand as if it has been there for a long time, while retaining also the modern aspect of the company, which is High Standards for the Security Measures, Technological Improvements and having a Eco friendly approach towards the circuit’s electrical powering by harvesting solar and wind energy.
Scope of Work
— Strategy and Positioning
— Brand Naming
— Logo Design
— Logo Animation
— Pattern Development
— Print Media (Business Cards, Posters. Vehicle Wrap)
— Brand Icons and Signage
— Brand Colors and Fonts
Solution
Having the core values as a starting point a bold and strong identity has emerged. It is the perfect balance between the good old times and the upcoming future while retaining a visual approach that is relevant to today’s standards.